Country artists Eric Church, Ashley McBryde and Darius Rucker are the stars of a new PSA advocating for people to get vaccinated against COVID-19 and educate themselves about the process. The ad focuses on the role the vaccine plays in helping live music return after the pandemic, and was shot at Nashville’s Ryman Auditorium and Grand Ole Opry House.

The PSA, part of the “It’s Up to You” initiative, is a collaboration between the Academy of Country Music’s philanthropic arm, Lifting Lives, the Ad Council and the COVID Collaborative. Church has been vocal in interviews about the need for mass vaccination against COVID-19 so that concerts, festivals and other large-scale events can return as they existed pre-pandemic. 

See Eric Church, Darius Rucker, Ashley McBryde Talk Covid Vaccines in New Ad

Via www.rollingstone.com
 

Editorial credit: Debby Wong / Shutterstock.com

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